Telus was looking to increase customer awareness and increase store staff knowledge around brands such as Koodo Mobile. They wanted to ensure all retail locations were up to date with current sales and promotions, proper placement of POP and that all devices were on prominent display.
SPAR manages the national syndicated teams to blitz hundreds of stores during peak seasons with full coverage, short lead times and tight execution windows. . Representatives speak to sales associates and interact with customers to ensure consistency. SPAR manages all HR, Technology, Administrations and campaign execution and has a full-time SPAR Manager on site at the client's head office.
This has resulted in increased sales and market share for the client, full team of field Sales Representatives nationally, and increased representatives by 20% since 2012.